AWATERE RIVER SUCCESS

Vavasour family excellence continues with new Awatere River brand

 

  • Exciting Awatere Valley, NZ, wine producer Awatere River launches in VIC & NSW, Australia
  • Awatere River continues the excellence of the original Vavasour family
  • Winner of 3x Sydney IWC gold medals including 2 Top 100 Blue Gold medals

 

Awatere River, made in NZ’s Awatere Valley by Louis Vavasour on land owned by his family for over a century, launches in Australia this week through Melbourne-based wholesaler Beach Avenue.

 

Beach Avenue Director Bernd Patzold welcomes the 100% sustainably produced and vegan-friendly Awatere River wines into his portfolio and says he is delighted with their exceptional quality.

 

“Awatere River wines are classy, with complexity, structure and greater minerality than is typical of Marlborough wines - they are wonderful food wines and well suited to Australia’s best restaurants and bars,” says Bernd.

 

Of testament to this is Awatere River’s triple gold medal win at the Sydney International Wine Competition this year, which is renowned for it’s rigorous three-phase blind judging system with food matching in the final ‘Style Judging’ phase.

 

Awatere River Pinot Gris 2017 and Pinot Noir 2016 won Top 100 Blue Gold Medals achieved by just 5% of entries, the Rose 2017 won a Gold Medal and the Sauvignon Blanc 2017 was a top 20% finalist. Last year the Sauvignon Blanc 2016 and Rose 2016 also won Top 100 Blue Gold medals, proving great consistency.

 

Founder Louis Vavasour says the company is fast gaining momentum with Awatere River growth outperforming the Pinot Gris and Sauvignon Blanc categories in NZ.

 

“The brand is renowned in NZ for delivering excellent quality at reasonable price points and we are ready and committed to taking on the bigger Australian market - we have in fact established our Global Marketing & Sales office in Melbourne to help drive sales here,” says Louis.

 

Awatere River was established 10 years ago after Louis, who has been immersed in vineyards and winemaking all his life following the lead of his pioneering late mother Anna and father Peter Vavasour, completed study at Adelaide’s Roseworthy College and vintages around the world.